design mode
design mode
2025 Suraj Kandlakunta © All Rights Reserved
Growing up in the early 2010s, when technology was still relatively new, I was seeing the world through a very colored lens. This contributed to my ability to think independently. I was fascinated by technology and the internet - it was almost like magic to be able to do so many things without leaving your home, or even getting up from your desk.
Since then, I knew I wanted to contribute to building this modern and digitized world, and I had to just
figure out how.
Growing up in the early 2010s, when technology was still relatively new, I was seeing the world through a very colored lens. This contributed to my ability to think independently. I was fascinated by technology and the internet - it was almost like magic to be able to do so many things without leaving your home, or even getting up from your desk.
Since then, I knew I wanted to contribute to building this modern and digitized world, and I had to just
figure out how.
Suraj Kandlakunta
As a user of the internet and other tools & apps, I was always fascinated to see how, almost all the time, there was a button on the screen that knew exactly what my next move would be. It made me feel seen. And sometimes, when there was no button to guide me any further, I felt as if I had hit a dead end. Then it struck me that I might not be the only user facing this issue, as these tools and the internet in general were already being used by so many people.
So, how would developers know about such a small problem a user like me is facing, that might seem insignificant in the vast ocean of cash-grabbing metrics and numbers?
As a user of the internet and other tools & apps, I was always fascinated to see how, almost all the time, there was a button on the screen that knew exactly what my next move would be. It made me feel seen. And sometimes, when there was no button to guide me any further, I felt as if I had hit a dead end. Then it struck me that I might not be the only user facing this issue, as these tools and the internet in general were already being used by so many people.
So, how would developers know about such a small problem a user like me is facing, that might seem insignificant in the vast ocean of cash-grabbing metrics and numbers?
That was when I first came across the term "User Centric Approach", the only motive behind this principle is to build platforms by keeping the end-user at the centre of the process. I was fascinated by it, and it's safe to say I felt seen, again. I wanted to know more about this concept, and I eventually came across "User Centric Design".
In general, I really liked creating things. Even before I was exposed to the digital world, I had always enjoyed building small things and creating something as simple as a painting. Discovering User-Centric design made me feel as if I were about to find something that would change my life forever, and oh boy, it did.
Ever since then, I have channeled all my energy, curiosity, and intent towards learning tools that helped me create interfaces and designs that solve real problems. I was always fascinated to see how end users interacted with my apps and was really curious to see how they used them - it felt like a dream come true. And I decided to keep doing this forever, to help solve problems that a 12-year-old me would face in this modern, digitized world.
That was when I first came across the term "User Centric Approach", the only motive behind this principle is to build platforms by keeping the end-user at the centre of the process. I was fascinated by it, and it's safe to say I felt seen, again. I wanted to know more about this concept, and I eventually came across "User Centric Design".
In general, I really liked creating things. Even before I was exposed to the digital world, I had always enjoyed building small things and creating something as simple as a painting. Discovering User-Centric design made me feel as if I were about to find something that would change my life forever, and oh boy, it did.
Ever since then, I have channeled all my energy, curiosity, and intent towards learning tools that helped me create interfaces and designs that solve real problems. I was always fascinated to see how end users interacted with my apps and was really curious to see how they used them - it felt like a dream come true. And I decided to keep doing this forever, to help solve problems that a 12-year-old me would face in this modern, digitized world.
Suraj Kandlakunta